While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.
According to a report published Monday in the Detroit Free Press, Kroger will create as many as 2,000 jobs throughout Michigan as the national grocer continues to grow marketshare across its core markets, even as the chain seeks a Southeastern foothold with the acquisition of Harris Teeter announced yesterday.
Pfizer Consumer Healthcare announced today that Advil is the official pain reliever of Tough Mudder, a 10 mi to 12 mi obstacle course, as part of the Advil Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.
Kroger on Friday announced it has named Rick Going president of the company's new Nashville division, Calvin Kaufman president of the new Louisville division, Jayne Homco president of the Michigan division and Erin Sharp group VP of Kroger manufacturing.
Fish oil supplements may protect the heart in stressful situations, according to a study published in the May edition of the American Journal of Physiology – Regulatory, Integrative, and Comparative Physiology.
Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.
There is as much as $10 billion in branded pharmaceutical sales that could make the switch from prescription-only to over-the counter in the next five years, suggested Joseph Papa, Perrigo chairman, CEO and president, to analysts on Tuesday.