The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.
Anheuser-Busch’s Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that’s inspired by the golf course.
Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.
Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.
Michelob is bringing back its sampler pack of four wheat beers, just in time for...