October 15, 2014

Procter & Gamble earlier this year added some heft to its Metamucil brand with a pair of line extensions that create a linear brand block.

July 31, 2014

Procter & Gamble on Thursday launched a new line of wellness products called Meta, from the makers of Metamucil, in partnership with Michael Strahan, co-host of "Live with Kelly and Michael," FOX NFL Sunday analyst, "Good Morning America" special co-host and 2014 Pro Football Hall of Fame inductee. 

November 5, 2013

Procter & Gamble on Tuesday announced it partnered with long-time Metamucil user and iconic television, stage and screen actor Tony Danza to help promote a recent contest co-sponsored by "The Dr. Oz Show" and the Metamucil brand.

September 18, 2012

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue.

July 16, 2012

The Council for Responsible Nutrition last week named six new companies to its membership roster — voting members OmniActive Health Technologies, POM Wonderful, Procter & Gamble and Sensient Pharmaceutical Coating Systems; and associate members Akin Gump Strauss Hauer & Feld and the Natural Marketing Institute.

January 30, 2012

Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.

July 25, 2011


According to a study published online June 27 on the site of the Archives of Internal Medicine, the more dietary fiber you consume, the less likely you are to die from any cause. And that’s good news for retailers.

February 10, 2011

Procter & Gamble on Tuesday unveiled its Metamucil presentation, "The Five Things Every American Needs to do to Lower Their Cholesterol."

February 25, 2010

Procter & Gamble will begin emphasizing the point of difference of its Metamucil fiber supplement...