August 20, 2015

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

June 15, 2015

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.

May 22, 2015

Sanrio, parent company of Hello Kitty, and The Mentholatum Co.'s Softlips Cube 5-in-1 Lip Care will partner to launch a new lip balm collection beginning in July.

April 23, 2015

The Mentholatum Co. on Thursday launched a nighttime version of its popular vaporizing rub.

 

February 18, 2015

The Mentholatum Co., a division of Japan's Rohto Pharmaceutical Co., is expanding distribution of its Hada Labo Tokyo skin care in the Northeastern and Florida markets with Bed Bath & Beyond’s Harmon Face Values.

February 12, 2015

Hada Labo Tokyo Ultimate Anti-Aging Facial Mask, a hydrating anti-aging sheet mask, has been named Product of the Year for 2015 in the anti-aging skin care category.

August 25, 2014

DSN presents a preview of some of the hottest OTC products that appear on the show floor at NACDS Total Store Expo.

August 23, 2014

DSN presents a preview of some of the hottest OTC products that appear on the show floor at NACDS Total Store Expo.

June 6, 2014

Mentholatum Co.’s Softlips brand is now debuting at retail its new Softlips Cube.

April 25, 2014

Softlips has introduced its new Softlips Cube, a dome-shaped balm that delivers a 5-in-1 formula to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen to lips.

April 21, 2014

Premium positioning and design are a pair of driving factors contributing to the success of lip care, which generated $650.4 million in overall sales, up 15.8%, for the 52 weeks ended Jan. 26 across U.S. multi-outlets, according to IRI.

August 5, 2013

Softlips lip balm announced the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition.

July 1, 2013

The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6.

February 27, 2013

Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.

October 9, 2012

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

September 12, 2012

The Mentholatum Co.’s Softlips brand has announced the launch of a new Halloween-themed lip balm that is hitting retail stores in early September.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

January 3, 2012

The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


December 15, 2011

Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

December 6, 2011

The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

May 23, 2011

The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

August 3, 2010

Looking to help teens battle blemishes, the Mentholatum Co.'s Oxy brand is promoting its new...