Content about Mentholatum

August 5, 2013

Softlips lip balm announced the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition.

July 1, 2013

The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6.

February 27, 2013

Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.

October 9, 2012

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

September 12, 2012

The Mentholatum Co.’s Softlips brand has announced the launch of a new Halloween-themed lip balm that is hitting retail stores in early September.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

January 3, 2012

The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


December 15, 2011

Mentholatum on Thursday announced two executive moves. Jean Legros was appointed to the role of senior director of marketing overseeing all brands, and Brian Rola was promoted to senior director of U.S. sales.

December 6, 2011

The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

May 23, 2011

The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

August 3, 2010

Looking to help teens battle blemishes, the Mentholatum Co.'s Oxy brand is promoting its new...

May 6, 2010

Compared with the facings currently in the category, Mentholatum's Iron Man triple action muscle and...

January 7, 2010

The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events,...

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