For this installment of DSN’s Executive Viewpoint series, DSN spoke to Menasha’s Paul Murphy about how Menasha is working to bridge the merchandising strategy gap between pharmacists and front-of-store, which can help improve care.
Menasha has announced that, during the Point of Purchase Advertising International’s 2nd Annual East Coast POP-UP Creative Gallery held in late May, it won a POP-UP Creative Award for its Coty Sally Hansen Miracle Gel family display.
Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.
Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.
Menasha Packaging received an excellence award in the carton competition’s Innovation category for its TIDI Tower (for the TIDIShield Grab ‘n Go Eye Shield Dispensing System by TIDI Products), and an excellence award in the General category for its Coppertone Sport Broad Spectrum Sunscreen Special Pack, the company announced Wednesday.
For the second consecutive year, three Wisconsin-based Menasha Packaging facilities have been recognized by British Retail Consortium Global Standards, a global safety and quality certification program.
The Paperboard and Packaging Council awarded Menasha Packaging Co. its Excellence Award at the 70th annual North American Paperboard Packaging Competition for its regimen kit created for Unilever's Nexxus Youth Renewal product line, Menasha said Thursday.