August 20, 2014

Meda Consumer Healthcare’s MidNite for Menopause last year was honored as one of Parade magazine’s top new products of the year.

December 19, 2013

Meda has signed an agreement to acquire ZpearPoint AS, including global rights to its main product, EB24, an OTC line for treating dental erosion.

September 24, 2013

Meda Consumer announced it is re-energizing its Geritol Multivitamin brand, pitching the product to a new generation of consumers with a fresh new package design and its first television spot in more than 20 years.

June 25, 2013

Erin Palinski-Wade will work with the brands on conveying the importance of getting and maintaining proper nutrition.

May 31, 2013

India-based Sun Pharmaceutical Industries may buy Sweden-based Meda for $5 billion to $6 billion, according to published reports.

December 7, 2012

Meda announced Friday that it has signed an agreement to acquire MidNite, an OTC sleep-aid product.

July 12, 2012

Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

January 27, 2012

Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

January 23, 2012

Perrigo is seeking approval from the Food and Drug Administration for a drug used to treat allergies in adolescents and adults, the company said Monday.

June 30, 2011

Canadian drug maker Valeant Pharmaceuticals International will acquire rights to topical drugs for eczema and cold sores from Swedish drug maker Meda.

May 23, 2011


It’s not often a niche brand manufacturer attempts to resuscitate what has been for years a commoditized category. But that’s exactly what Meda Consumer Healthcare will be attempting to do with iron — establish a good/better/best proposition to a supplemented category best defined as mediocre.

March 7, 2011

Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

March 1, 2011

Meda has launched a new cold sore treatment made by commercialization partner Medivir, Medivir said Tuesday.

September 26, 2010

Many generic drug companies have long marketed branded drugs on the side, but lately, some...

August 29, 2010

Meda on Monday announced an agreement to acquire the specialty pharmaceutical company Alaven in a...

August 15, 2010

A lot of generic drug companies have conducted business in the branded drug market on...

February 17, 2010

Meda plans to work with Medivir to commercialize a cold-sore drug in North America, the...