December 13, 2011

Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.

September 14, 2011

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

September 13, 2011

Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

August 24, 2011

The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


July 25, 2011

Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.

July 20, 2011

Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

July 20, 2011

Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

June 21, 2011

L'Oréal USA said it will utilize Apple's new mobile advertising platform for its upcoming L'Oréal Paris campaign.

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


April 25, 2011

Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


March 29, 2011

L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club.

October 24, 2010

Sales of face and eye makeup have been on the rise in the mass market...

September 21, 2010

Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest...

September 7, 2010

Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting...

August 24, 2010

HBA Global Expo has announced the finalists of its Annual International Package Design Awards, with...

June 6, 2010

A recent Maybelline makeover event at 100 Walgreens stores in Florida not only boosted product...

June 1, 2010

Maybelline New York is launching its new Falsies by Volum' Express mascara at retail in...

May 6, 2010

Walgreens recently hosted a Maybelline makeover event at 100 stores in Florida to promote several...

March 11, 2010

Maybelline New York has partnered with CVS/pharmacy for the "Chicago" "Be Sensational and Win" contest....

February 23, 2010

Maybelline New York kicked off in February its ColorStudio, a traveling beauty destination where shoppers...

January 10, 2010

Judging by some of the launches for early 2010, cosmetics manufacturers are going for glitz...

January 22, 2008

Maybelline New York is gearing up for 2008 with a string of new products for...

January 13, 2008

The mineral-based makeup madness at mass shows no signs of slowing as major beauty players...

December 6, 2007

Maybelline New York has named supermodel Jessica White as its newest spokesperson, making her television...