April 22, 2014

Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.

April 17, 2014

Maybelline New York has tapped London-bred beauty Jourdan Dunn as its newest spokesmodel.

April 8, 2014

Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.

July 26, 2013

Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.

June 4, 2013

Maybelline New York has signed Swedish supermodel Frida Gustavsson to be the new face of the beauty brand.

September 7, 2012

Maybelline New York announced on Friday that fashion runway star Freja Beha Erichsen was signed to the brand.

May 18, 2012

Maybelline New York is launching at retail in June its Dream Fresh BB, an 8-in-1 skin perfector.

May 8, 2012

Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

September 14, 2011

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

September 21, 2010

Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest...

September 7, 2010

Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting...

June 1, 2010

Maybelline New York is launching its new Falsies by Volum' Express mascara at retail in...

March 11, 2010

Maybelline New York has partnered with CVS/pharmacy for the "Chicago" "Be Sensational and Win" contest....

February 23, 2010

Maybelline New York kicked off in February its ColorStudio, a traveling beauty destination where shoppers...

January 22, 2008

Maybelline New York is gearing up for 2008 with a string of new products for...

January 13, 2008

The mineral-based makeup madness at mass shows no signs of slowing as major beauty players...

December 6, 2007

Maybelline New York has named supermodel Jessica White as its newest spokesperson, making her television...

October 16, 2007

Maybelline New York has named German supermodel Julia Stegner as its newest spokesperson....