August 20, 2015

Offline Cosmetics market leader Maybelline bats its eyelashes in the mascara category, with a strong search performace across its large product portfolio. 

August 20, 2015

Sally Hansen and OPI outperform the Nail Polish CI2 ranking category with generally average performance against key metrics, but with very broad and well-distributed portfolios.

April 22, 2015

For the past 52 weeks, cosmetics were a $7.1 billion industry, and the eye, facial and lip subcategories accounted for $4.7 billion of those sales. Within the drug store channel alone, cosmetics experienced $2.7 billion in sales, and the eye, face and lip subcategories saw $1.8 billion. DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports, and this article examines the market performance of top brands within those subcategories for the past 27 months.

January 14, 2015

Maybelline New York has announced that model Gigi Hadid is its newest spokesperson, debuting in advertising campaigns later this year.

December 11, 2014

The 1990s are long over, and so is the thin eyebrow trend that came with it. “It’s a big brow boom right now. It is really a good time to be in the brow business,” Joey Healy, a prominent eyebrow stylist who is a favorite among celebrities and companies, told Drug Store News.

November 26, 2014

Maybelline New York is inspiring women everywhere to feel the magic with the launch of the new Color Elixir by Color Sensational lip color.

November 17, 2014

Taking its cue from the runway looks during Spring 2014 Fashion Week, Maybelline New York launched in October its new Creamy Mattes Color Sensational collection.

August 22, 2014

NEW YORK — Beauty brand Maybelline New York has teamed up with downtown creative hub, MADE, to act as the official makeup partner of MADE Fashion Week to be held Sept. 4 to 10 at Milk Studios.

June 20, 2014

Maybelline New York has introduced several new products for eyes, lips, face and nail.

June 19, 2014

Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.

May 7, 2014

Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express.

April 22, 2014

Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.

April 21, 2014

Women’s love affair with lip color is still going strong as the segment continues to enjoy an upswing in sales and an onslaught of new products.

April 17, 2014

Maybelline New York has tapped London-bred beauty Jourdan Dunn as its newest spokesmodel.

April 8, 2014

Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.

January 8, 2014

Coming on the heels of Revlon’s decision to pull out of China, beauty giant L’Oréal appears to be following suit and, according to reports, will stop selling its Garnier brand in China.

November 8, 2013

When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

November 8, 2013

After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

September 5, 2013

Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

July 26, 2013

Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.

June 4, 2013

Maybelline New York has signed Swedish supermodel Frida Gustavsson to be the new face of the beauty brand.

May 8, 2013

BrightLine, a provider of interactive television solutions for entertainment and advertising, and cosmetics brand Maybelline New York have announced the launch of a flagship collaborative experience amplifying NBC’s “Fashion Star,” showcasing Maybelline New York products and makeup artist tutorials straight from the “Fashion Star” runway.

March 12, 2013

Maybelline New York has introduced the brand’s first monthly fashion and makeup blog, dubbed City.

November 5, 2012

Fall 2012 makeup was confident and sultry as lipstick made a comeback, at the expense of lip gloss, and eyes shouted sex appeal with dramatic eyeliner and bold brows. That’s the look that graced fashion runways, and judging by the numbers, consumers followed suit in the mass market.