June 20, 2014

Maybelline New York has introduced several new products for eyes, lips, face and nail.

June 19, 2014

Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.

May 7, 2014

Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express.

April 22, 2014

Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.

April 21, 2014

Women’s love affair with lip color is still going strong as the segment continues to enjoy an upswing in sales and an onslaught of new products.

April 17, 2014

Maybelline New York has tapped London-bred beauty Jourdan Dunn as its newest spokesmodel.

April 8, 2014

Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.

January 8, 2014

Coming on the heels of Revlon’s decision to pull out of China, beauty giant L’Oréal appears to be following suit and, according to reports, will stop selling its Garnier brand in China.

November 8, 2013

When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

November 8, 2013

After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

September 5, 2013

Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

July 26, 2013

Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.

June 4, 2013

Maybelline New York has signed Swedish supermodel Frida Gustavsson to be the new face of the beauty brand.

May 8, 2013

BrightLine, a provider of interactive television solutions for entertainment and advertising, and cosmetics brand Maybelline New York have announced the launch of a flagship collaborative experience amplifying NBC’s “Fashion Star,” showcasing Maybelline New York products and makeup artist tutorials straight from the “Fashion Star” runway.

March 12, 2013

Maybelline New York has introduced the brand’s first monthly fashion and makeup blog, dubbed City.

November 5, 2012

Fall 2012 makeup was confident and sultry as lipstick made a comeback, at the expense of lip gloss, and eyes shouted sex appeal with dramatic eyeliner and bold brows. That’s the look that graced fashion runways, and judging by the numbers, consumers followed suit in the mass market.


September 7, 2012

Maybelline New York announced on Friday that fashion runway star Freja Beha Erichsen was signed to the brand.

June 21, 2012

Beauty mavens are 
going bonkers for 
BB creams!
 Exactly what is a BB cream? It is a relatively new multifunctional product, also referred to as ‘blemish balm’ or ‘beauty balm,’ that combines the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.


June 21, 2012

Higher arch, natural arch or low arch? Full bodied or on the slimmer side? Whatever the shape of one’s brows, the bottom line is that bold brows are on trend and ooze sex appeal.


June 21, 2012

Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.


May 18, 2012

Maybelline New York is launching at retail in June its Dream Fresh BB, an 8-in-1 skin perfector.

May 8, 2012

Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

February 6, 2012

Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives.

January 20, 2012

Bold brows are hot, as evidenced by the beauty looks at spring 2012 Fashion Week and the sales data at retail.