August 4, 2011

Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.

August 3, 2011

A generic pharmaceutical company announced that its CFO has resigned.

August 3, 2011

Walt Disney is bringing two animated films to DVD and Blu-ray formats this month.

August 1, 2011

Global advertising agencies BBDO and Ogilvy & Mather have been selected to serve the marketing needs of SC Johnson, the company announced Friday.

July 25, 2011

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

July 15, 2011

Walt Disney Studios and Jerry Bruckheimer Films announced that the latest installment of the "Pirates of the Caribbean" series, "Pirates of the Caribbean: On Stranger Tides," will be available on high-definition Blu-ray, Blu-ray 3D and movie download on Oct. 18.

July 15, 2011

Polyglot Systems and CarePoint have partnered to help healthcare providers communicate medication instructions more effectively to patients, the two companies said Thursday.

July 6, 2011

Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

July 6, 2011

The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

June 21, 2011

Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

June 20, 2011

Couponing is digitizing.

Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.

June 15, 2011

Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

June 13, 2011

A new survey indicated that almost 70% of men have an easier time taking care of their cars than their own health.

June 6, 2011

H2O is celebrating the Blu-ray and DVD release of animated film "Rio" by partnering with 20th Century Fox Home Entertainment to kick off a new marketing promotion.

June 1, 2011

Japanese cosmetics company Pola Orbis Holdings plans to acquire H2O Plus, a privately held developer, manufacturer and marketer of prestige, branded marine-based natural skin care products for the face and body.

May 17, 2011

Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.

May 12, 2011

Not Your Mother's hair care line launched in 2010 in a few hundred Walmart stores as a test. Now, the brand is celebrating a successful first year with broadened distribution at retail.

May 6, 2011

Twentieth Century Fox Home Entertainment has introduced a new premiere line of diverse films from around the world, which will be available on DVD, Video On Demand and digital download formats in the United States later this year.

May 5, 2011

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

April 27, 2011

A biopharmaceutical company has appointed a new CFO.

April 25, 2011

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at

April 20, 2011

My Idol Pops is rolling out licensed confections based on the upcoming 3-D movie "The Smurfs."

April 15, 2011

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

April 12, 2011

A newly merged national snack food company has unveiled its corporate logo.