Content about Mass media

June 6, 2011
H2O celebrates 20th Century Fox Home Entertainment's Blu-ray, DVD release of 'Rio'

H2O is celebrating the Blu-ray and DVD release of animated film "Rio" by partnering with 20th Century Fox Home Entertainment to kick off a new marketing promotion.

June 1, 2011
Pola Orbis to strengthen business with H2O Plus acquisition

Japanese cosmetics company Pola Orbis Holdings plans to acquire H2O Plus, a privately held developer, manufacturer and marketer of prestige, branded marine-based natural skin care products for the face and body.

May 17, 2011
Charmin Sensitive part of Better Homes and Gardens' annual Best New Products Awards

Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.

May 12, 2011
Not Your Mother's hair care line broadens reach

Not Your Mother's hair care line launched in 2010 in a few hundred Walmart stores as a test. Now, the brand is celebrating a successful first year with broadened distribution at retail.

May 6, 2011
20th Century Fox Home Entertainment introduces Fox World Cinema

Twentieth Century Fox Home Entertainment has introduced a new premiere line of diverse films from around the world, which will be available on DVD, Video On Demand and digital download formats in the United States later this year.

May 5, 2011
Pantene taps Eva Mendes, Naomi Watts as brand ambassadors

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

April 27, 2011
Aegerion appoints new CFO

A biopharmaceutical company has appointed a new CFO.

April 25, 2011
The essence of specialty at CVS

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.


April 20, 2011
'The Smurfs' gets sweet treatment

My Idol Pops is rolling out licensed confections based on the upcoming 3-D movie "The Smurfs."

April 15, 2011
Despite divestment, expect innovation for brands GSK holds on to

Duh, winning! Because there are no losers in this. GlaxoSmithKline will be able to funnel its extensive marketing dollars into a stable of poised-to-explode brands, niche marketers can take those brands being sold and breathe fresh marketing life into them and retailers now benefit most of all because a greater portfolio of brands are being marketed with gusto.

April 12, 2011
Snyder's-Lance unveils new corporate logo

A newly merged national snack food company has unveiled its corporate logo.

April 11, 2011
'Gulliver's Travels' sails to Blu-ray, DVD

"Gulliver's Travels" is arriving on Blu-ray and DVD formats this month.

April 6, 2011
Celebrating special moments with Blu-ray, DVD release of family films

April marks Family Moments Month, and 20th Century Fox Home Entertainment is celebrating with the Blu-ray and DVD release of several films for the whole family to enjoy.

March 29, 2011
L'Oréal USA teams up with Telemundo to launch network fan club

L'Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network's official fan club.

March 24, 2011
DeVito/Verdi to continue handling Duane Reade's advertising, public relations

Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.

March 23, 2011
EIF Revlon Run/Walk event to be held next month

The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women's Cancer Research program.

March 21, 2011
Taking on vertical gardening with Topsy Turvy

A new tomato planter that has gardening enthusiasts looking up now is available at retailers nationwide.

March 15, 2011
Kraft's CFO exits; EVP operations to take helm

Kraft Foods on Monday announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011.

March 15, 2011
Sally Hershberger Professional Hair Care expands lineup

Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

March 8, 2011
APhA begins search for new CFO

The American Pharmacists Association is looking for a new CFO to replace Roger Browning, who will retire, the group said Tuesday.

March 1, 2011
Insight acquires e.p.t.

Insight Pharmaceuticals is strengthening its portfolio of over-the-counter products with its acquisition of a popular at-home pregnancy test.

February 28, 2011
'Fiddler on the Roof' marks 40th anniversary with Blu-ray debut

MGM Home Entertainment is celebrating the 40th anniversary of Academy Award-winning musical, "Fiddler on the Roof," with the film's Blu-ray debut.

February 18, 2011
Penciling in more BTS spending

Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.


February 14, 2011
L'Oréal chairman bids company adieu

French beauty company L'Oréal has announced the departure of Lindsay Owen-Jones, the company's longtime chairman.

February 3, 2011
New 'Peanuts' DVD packed with two films

CBS Home Entertainment and Paramount Home Entertainment have brought together two beloved films based on the popular comic strip "Peanuts."

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