September 12, 2012

Abbott on Wednesday launched Drive for Five, a multifaceted, disease education and men's health awareness initiative, to encourage men to take a more proactive approach to their personal health.

September 5, 2012

General Electric and Healthline have introduced a new application that lets users explore the inside of the body, the companies announced Tuesday.

August 17, 2012

Pfizer's general counsel Amy Schulman has assumed the reigns to Pfizer's consumer healthcare business, the Wall Street Journal reported earlier this week.

July 17, 2012

Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

July 16, 2012

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

June 29, 2012

One of Impax Labs' top executives is leaving the company, the drug maker announced Friday.

June 13, 2012

Saban Brands has announced the return of the Popples franchise.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 24, 2012

Specialty pharmacy provider BioScrip has appointed Hai Tran as SVP, treasurer and CFO, the company said.

April 18, 2012

Dr. Teal’s has created its first ever Milk Bath for the mass market.

April 18, 2012

Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.

April 4, 2012

Modella is gearing up for spring and summer with its latest collection of cosmetic and travel accessories that feature chic patterns and tones, bursts of magenta, mod florals and striking exotics.

March 8, 2012

Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.


March 2, 2012

To help Americans walk more, Omron Healthcare and Bob Greene, Oprah Winfrey's personal trainer and author of the book "20 Years Younger," on Friday teamed to create four new videos to encourage Americans to put a spring in their step and start tracking their progress daily.

March 2, 2012

According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers. But regardless of their benefits to big media companies, reality TV shows also have a habit of influencing culture, which UnitedHealth Group and Comcast hope to use to their advantage.

February 23, 2012

In its early days, social media meant "connecting with people." That’s still what it’s mostly about. But obviously, we’ve come a long way from those now prehistoric list-servs where we simply posted messages back-and-forth with people of similar interests and pursuits. It’s still about connecting. But now organizations use it for targeted marketing purposes, where once social media was considered the protected domain of the individual. Consumers seem to accept that it has become just another means by which brands are going to try to earn their loyalty.

February 21, 2012

The syndicated health program "The Dr. Oz Show" last week featured Jarrow Formulas' Carnosine supplement, Jarrow announced.

February 16, 2012

Paramount Home Media Distribution is bringing a Golden Globe-nominated animated adventure to Blu-ray 3D, Blu-ray and DVD.

February 10, 2012

Oregon Scientific has introduced a new line of Scooby-Doo-themed personal electronics, thanks to a licensing agreement with Warner Bros. Consumer Products.

February 3, 2012

NPD Group is expanding its portfolio of solution-oriented products and services by acquiring data from Walmart's U.S. stores and website.

January 30, 2012

Procter & Gamble on Monday announced a partnership between its Metamucil brand and the syndicated "The Dr. Oz Show" to help raise awareness around fiber supplementation during Heart Health Month in February.

January 24, 2012

Target has promoted John Mulligan to the position of EVP and CFO, effective April 1. Mulligan currently serves as SVP finance. He replaces Doug Scovanner, Target’s EVP and CFO for the past 18 years, who announced his retirement in November 2011.

January 17, 2012

The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.

January 6, 2012

Thinkway Toys will launch a new line of toys based on the follow-up animated film to "Despicable Me," Universal Partnerships and Licensing and Illumination Entertainment announced.