October 25, 2011

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 24, 2011

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

September 21, 2011

Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.

September 13, 2011

Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

August 24, 2011

The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


July 27, 2011

Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

July 20, 2011

Maybelline New York has introduced its new Falsies Flared by Volum' Express mascara — the latest way to get instant false lash glam in a tube.

July 20, 2011

Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

July 6, 2011

Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

February 1, 2011

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


November 21, 2010

NYC New York Color, a Coty brand, is gearing up for spring 2011 ...

November 10, 2010

At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal...

October 25, 2010

Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with...

October 24, 2010

Sales of face and eye makeup have been on the rise in the mass market...

October 5, 2010

Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at...

September 26, 2010

No more scraping the mascara brush against the tube or wiping it off with a...

July 7, 2010

The eyes have it! That's what new Mintel research indicated, as eye makeup sales have...

June 6, 2010

A recent Maybelline makeover event at 100 Walgreens stores in Florida not only boosted product...

June 6, 2010

Attention beauty buyers: Tween girls could be your lottery ticket....

June 1, 2010

Maybelline New York is launching its new Falsies by Volum' Express mascara at retail in...

May 6, 2010

Walgreens recently hosted a Maybelline makeover event at 100 stores in Florida to promote several...

May 2, 2010

Tween girls are using more beauty products and represent an "opportunity," according to a new...

March 11, 2010

Maybelline New York has partnered with CVS/pharmacy for the "Chicago" "Be Sensational and Win" contest....

March 8, 2010

Beauty company Coty has announced that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will...