July 20, 2011

Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

July 6, 2011

Celebrity makeup artist and critically acclaimed "brow king" Ramy Gafni has rolled out his Fall in Love makeup collection for fall 2011 — a re-release of his classic fall favorites.

February 1, 2011

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


November 21, 2010

NYC New York Color, a Coty brand, is gearing up for spring 2011 ...

November 10, 2010

At this year's 20th Annual Women of the Year Awards hosted by Glamour magazine, L'Oreal...

October 25, 2010

Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with...

October 24, 2010

Sales of face and eye makeup have been on the rise in the mass market...

October 5, 2010

Cosmetics brand Hard Candy will roll out new product categories, shades and technology exclusively at...

September 26, 2010

No more scraping the mascara brush against the tube or wiping it off with a...

July 7, 2010

The eyes have it! That's what new Mintel research indicated, as eye makeup sales have...

June 6, 2010

A recent Maybelline makeover event at 100 Walgreens stores in Florida not only boosted product...

June 6, 2010

Attention beauty buyers: Tween girls could be your lottery ticket....

June 1, 2010

Maybelline New York is launching its new Falsies by Volum' Express mascara at retail in...

May 6, 2010

Walgreens recently hosted a Maybelline makeover event at 100 stores in Florida to promote several...

May 2, 2010

Tween girls are using more beauty products and represent an "opportunity," according to a new...

March 11, 2010

Maybelline New York has partnered with CVS/pharmacy for the "Chicago" "Be Sensational and Win" contest....

March 8, 2010

Beauty company Coty has announced that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will...

February 23, 2010

Maybelline New York kicked off in February its ColorStudio, a traveling beauty destination where shoppers...

January 10, 2010

Judging by some of the launches for early 2010, cosmetics manufacturers are going for glitz...

January 22, 2008

Maybelline New York is gearing up for 2008 with a string of new products for...

September 12, 2007

The Joyner Sales Agency has signed Belvada Cosmetics of Quebec, Canada, as one of their...