August 20, 2015

DSN examines in-depth sales activity in the natural products, mascara, nail and lip categories, including the latest trends, in this multi-page report.

August 20, 2015

Offline Cosmetics market leader Maybelline bats its eyelashes in the mascara category, with a strong search performace across its large product portfolio. 

August 20, 2015

Sally Hansen and OPI outperform the Nail Polish CI2 ranking category with generally average performance against key metrics, but with very broad and well-distributed portfolios.

April 24, 2015

Beauty brand ITCosmetics has teamed up with author Emily Liebert, who writes novels about the real-life concerns and complexities of women, to create an exclusive set of products tied to her new book.

April 22, 2015

For the past 52 weeks, cosmetics were a $7.1 billion industry, and the eye, facial and lip subcategories accounted for $4.7 billion of those sales. Within the drug store channel alone, cosmetics experienced $2.7 billion in sales, and the eye, face and lip subcategories saw $1.8 billion. DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports, and this article examines the market performance of top brands within those subcategories for the past 27 months.

February 19, 2015

Coty's Rimmel London introduces the "latest lash breakthrough."

February 5, 2015

Sporting lush lashes is key to creating that perfect bold eye, and more women seem to be bringing some va-va-voom to their beauty regimen with false lashes.

October 8, 2014

The creators of tube-forming mascara blinc have now launched a lash primer to provide jet black volume and length.

May 7, 2014

Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express.

April 21, 2014

Women are making a statement — with their eyes.

December 11, 2013

N.Y.C. New York Color, a Coty brand, has developed an array of new products for eyes and lips that will be hitting retail shelves in March.

November 8, 2013

No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

November 8, 2013

Despite the buzz about BB and CC creams, eye makeup continues to be a rock star within the beauty space.

November 8, 2013

After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

November 1, 2013

Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.

October 23, 2013

Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.

August 21, 2013

BB creams, the popular beauty product that combines cosmetic and skin care benefits, enjoyed a nearly 50% increase in product launches in 2013 versus 2012, according to new research from Mintel.

August 8, 2013

What is the product that many beauty enthusiasts would choose as their top pick if they could choose only one beauty product to wear? Congratulations if you guessed mascara.

July 12, 2013

LashDip, a semi-permanent lash enhancement line that uses gel-based coating to make lashes lusher, has launched its first retail line.

March 4, 2013

In celebration of its recently launched Telescopic Shocking Extensions mascara, a new mascara that delivers the look of lash extensions, L'Oréal Paris is kicking off a nationwide digital contest inviting consumers to snap and upload a photo to for the chance to be named the next "face" of L'Oréal Paris.

November 8, 2012

Boldface Group has shipped its first wave of holiday merchandise to several retailers around the country, the company said Thursday.

June 21, 2012

Maybelline New York is taking a new approach to mascara with Mega Plush by Volum’ Express — the brand’s first gel-mousse mascara.

June 11, 2012

Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall as evidenced by its new product lineup slated to hit Target stores and in August.

May 8, 2012

Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.