April 24, 2014

CVS/pharmacy has expanded the ExtraCare program, allowing members to send more of their savings and rewards directly to their ExtraCare cards.

April 22, 2014

Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.

April 21, 2014

The introduction of store-brand products over the past decade changed the competitive landscape in most categories, with year-over-year growth outpacing national brands.

April 21, 2014

P&G Beauty & Grooming has announced the launch of a nationwide campaign, entitled "Face the World," to educate college students on the importance of creating a unique online identity.

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 18, 2014

Walgreens ranked No. 60 on the 2014 InformationWeek Elite 100, a list of the top business technology innovators in the United States, the retailer announced Friday.

April 18, 2014

Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to the Wall Street Journal.

April 16, 2014

Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.

April 16, 2014

In celebration of its 150th Express Lane Online Shopping location, which opened last week, the grocer launched a new payment option.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

April 15, 2014

L’Oréal Paris has released first-quarter sales results, which were hampered, in part, by sluggish trends in North America’s mass-market channel during the first few months of the year.

April 11, 2014

Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.

April 8, 2014

Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

April 3, 2014

Bi-Lo Holdings launched the Paws 'Feed the Love' Community Donation Program to benefit area food banks and nonprofit partners dedicated to eliminating hunger for pets in their local communities.

April 3, 2014

Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.

April 1, 2014

Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.

March 27, 2014

Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced.

March 25, 2014

CVS/pharmacy and Veterans Advantage announced on Tuesday an exclusive new 20% discount program both in-store and online for Veterans Advantage's VetRewards Card members.

March 21, 2014

Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution. 



March 20, 2014

Okay, I’ll admit it. I’m a fan of NBC’s "The Voice." It’s not because of the variety of talent that graces the stage and tries to wow the judges and the general public, but rather because of the blind auditions. For those unfamiliar with this popular television reality show, singers have a 90-second audition to make an impression on the panel of celebrity judges.

March 19, 2014

The Electronic Retailing Self-Regulation Program recommended Progenum International modify or discontinue certain claims for Zvelt, its weight-loss patch.

March 19, 2014

The Electronic Retailing Self-Regulation Program on Tuesday announced it will refer direct response advertising for Dinamo to the Federal Trade Commission and the Food and Drug Administration after the marketer, Natures Flava, failed to respond to an ERSP inquiry.

March 18, 2014

Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.

March 12, 2014

Three-in-four pharmaceutical companies are looking to derive greater value from the influx of healthcare information that includes anonymized electronic medical records and other real-world data, according to a report issued by the IMS Institute for Healthcare Informatics on Wednesday. New investments in a range of commercial operations applications — such as customer relationship management, social media or integrated multi-channel marketing solutions — were cited by more than 70% of respondents as a priority.