Content about Marketing

July 10, 2013

CVS/pharmacy and private sector benefits program Veterans Advantage have announced a new in-store savings program for Veterans Advantage's VetRewards Card members, honoring military and veteran families with savings on thousands of CVS/pharmacy brand products at CVS/pharmacy stores.

July 9, 2013

IRI on Tuesday announced the purchase of FreshLook Marketing Group, a leading supplier of market research information and consulting services to the fresh food industry.

July 9, 2013

Kroger on Tuesday announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash as part of a deal valued upward of $2.5 billion.

July 8, 2013

Royal Ahold's U.S. division has appointed a new executive to head the division's brand management and private label development, the company said.

July 3, 2013

Less than a year after it unveiled its "virtual grocery store" concept at commuter rail stations in Chicago and the Northeast, online grocer Peapod is taking the idea on the road in a new promotional campaign.

July 1, 2013

Target is opening two more stores next year, the mass merchandise retail chain said.

June 27, 2013

DSN talks to Chuck Wilson, vice president of Health Mart pharmacy operations, about its new Local Marketing Program designed to help Health Mart members attract new patients and drive revenue.

June 26, 2013

Drug supply company ScripsAmerica has entered a marketing and distribution deal for a line of OTC pain relievers and fever reducers.

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.

June 21, 2013

RetailMeNot.com, a U.S. digital coupon website, announced the results of a mobile commerce survey reviewing consumers' current mobile commerce behaviors. The results were presented at the Internet Retailer Conference & Exhibition in Chicago on June 7.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 19, 2013

Rite Aid is launching an extension to its Wellness+ loyalty card program aimed at elderly customers, the retail pharmacy chain said Wednesday.

June 18, 2013

Consumer packaged goods companies and retailers that sell their products have managed to stay strong despite economic difficulty, according to a new report.

June 18, 2013

Memberships in drug store loyalty programs have grown by 45% over the past couple years to total more than 140 million, according to a new report.

June 17, 2013

Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

June 17, 2013

A new report by Accenture ACN states that the number of U.S. retail-based health clinics will double and drive $800 in annual cost savings by 2015.

Well, it's not just DSN saying it anymore. The massive ramp up is happening and, according to Accenture, the number of retail clinics is expected to increase 20% to 25% per year between now and 2015 and double from 1,418 to 2,868 clinics in that time period.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

June 12, 2013

Inmar on Wednesday announced Weis Markets has expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program, which adds paperless coupons to Weis' marketing portfolio.

June 11, 2013

Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program.

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

June 7, 2013

When did providing customer service become an inconvenience for some retail staff?" asks Hamacher Group's Dave Wendland. "Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, 'Sorry for interrupting, but …' Think about that. 'Sorry for interrupting' what?

June 7, 2013

American Licorice Co. announced that its Sour Punch Punchies candy will be available nationwide at all Target stores beginning in June.

June 6, 2013

With former chief A.G. Lafley back at Procter & Gamble as president and CEO, the company is grouping its Global Business Units into four industry-based sectors to support its current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline and driving productivity improvements.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

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