Fred's Super Dollar on Thursday announced the company will implement a new long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures."
"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.
With Mother's Day just around the corner, online shopping site and e-commerce platform PriceGrabber released results of its 2014 Mother's Day Shopping Survey. The survey, conducted from April 3 to April 17, includes responses from more than 3,000 online shoppers.
Coupons.com on Thursday unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.
Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.
Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.
Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.
Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.