Today’s retailers are increasingly going high tech, embracing the latest technologies to further elevate the in-store shopping experience. This trend is especially evident in the beauty and fashion space — and for good reason. Such technologies enable shoppers to easily “try before they buy” and quickly access product information.
Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
Procter & Gamble has filed a lawsuit against four former Gillette employees who have been hired or retained by ShaveLogic, a Dallas-based company in the wet shaving field, for allegedly disclosing trade secrets.
McKeon Products announced the appointment of Melissa Eldridge as director of new product development and sourcing. Eldridge brings to the company a strong history of successful product development, the company said, emphasizing also her involvement in creating a wide range of consumer health-and-wellness products.
Park City Group, a cloud-based software company that uses big data management to help retailers and their suppliers, has announced that a national retailer surpassed its fiscal 2014 goals by reducing direct store delivery inventory investment costs by 22%.
The Big Bang Theory may have been the big winner at last week’s People’s Choice Awards, but Walgreens and Procter & Gamble got a pretty big bang of their own from the event, when the two companies leveraged the broad appeal of the highly popular televised event and the power of social media to drive the business and engage customers.
Consumers were offered more than $496 billion dollars in consumer incentives through Free Standing Inserts in 2014, an increase of 6.4% compared to last year, according to a Kantar Media report released Thursday.
"It wasn’t terribly long ago that a merchant could literally locate a storefront, hang a shingle, stock some merchandise, and claim themselves a retailer. Oh my how times have changed," writes Hamacher Resource Group VP Dave Wendland in his latest blog post.
The day after Christmas posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.
In line with its strategic move to focus on core brands, Procter & Gamble is selling its Camay and Zest brands, along with the transfer of a manufacturing facility in Mexico, to Unilever for an undisclosed amount.