Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.
Navarro Discount Pharmacy's chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.
Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.
Procter & Gamble is introducing new Tide Oxi Multi-Purpose Stain Remover. The cleaner will hit shelves just in time for spring cleaning and will give consumers the ability to clean both in and out of the laundry room, the company said.
Despite retailer advertising expenditures remaining relatively flat in 2013 as compared with a year ago, promotional activity through free-standing insert coupon promotion pages, digital coupon events and feature ad pages all registered double-digit increases last year, according to data released by Marx, a Kantar Media solution.
Okay, I’ll admit it. I’m a fan of NBC’s "The Voice." It’s not because of the variety of talent that graces the stage and tries to wow the judges and the general public, but rather because of the blind auditions. For those unfamiliar with this popular television reality show, singers have a 90-second audition to make an impression on the panel of celebrity judges.
The Electronic Retailing Self-Regulation Program on Tuesday announced it will refer direct response advertising for Dinamo to the Federal Trade Commission and the Food and Drug Administration after the marketer, Natures Flava, failed to respond to an ERSP inquiry.
Target is taking the online shopping experience and product placement to a whole new level by teaming up with the comedy series “Cougar Town” to place dozens of products in a new episode that viewers can then purchase online, according to a New York Times article.
Three-in-four pharmaceutical companies are looking to derive greater value from the influx of healthcare information that includes anonymized electronic medical records and other real-world data, according to a report issued by the IMS Institute for Healthcare Informatics on Wednesday. New investments in a range of commercial operations applications — such as customer relationship management, social media or integrated multi-channel marketing solutions — were cited by more than 70% of respondents as a priority.
Hannaford Supermarkets is promoting its Healthy Saver Plus Program — which provides patients with cost savings on prescriptions, diabetic supplies and more — by offering $10 off on produce for new members.
Navarro Discount Pharmacy is celebrating the two-year anniversary of its private-label brand Vida Mia, which targets Hispanics across a variety of categories with bilingual product packaging and ingredients in English and Spanish.
Beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.
Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.