Content about Marketing

November 14, 2010

Clothing manufacturer American Apparel has announced the addition of 12 new colors to its line...

November 14, 2010

Clinique unveiled what it calls a new “consumer-inspired” cosmetics merchandising concept here at Lord &...

November 14, 2010

Manhattan-based retailer Duane Reade is celebrating its 50th anniversary this season with a new contest...

November 14, 2010

Katz Group Canada’s flagship Rexall drug store chain has unveiled a new format, called Rexall...

November 14, 2010

At a time when consumer takeaway is low and financial resources are limited, retailers and...

November 7, 2010

Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands...

November 4, 2010

A “natural shakedown,” a twist on sustainability and "old is new" are some consumer packaged...

November 2, 2010

A global leader in digital place-based media services will provide advertising sales and sales support...

October 31, 2010

British shaving brand the King of Shaves is expanding its U.S. and Canadian distribution under...

October 31, 2010

Walgreens last week filed suit with the District Court for the Eastern District of Virginia...

October 28, 2010

Three of Lion Brewery's beers now will be available in cans....

October 27, 2010

Building upon its "Have You Tried This Yet?" campaign, Procter & Gamble will release its...

October 24, 2010

In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans...

October 21, 2010

In this lackluster economy, retailers are fortunate that such vendors as consumer products giant Procter...

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

October 19, 2010

Katz Group Canada’s flagship Rexall drug store chain has unveiled a new retail format aimed...

October 19, 2010

The In-Store Marketing Institute announced the gold award winner for its “Design of the Times”...

October 19, 2010

Henkel AG & Co. KGaA has appointed Stefan Sudhoff, corporate SVP cosmetics/toiletries at Henkel, to...

October 13, 2010

Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network...

October 13, 2010

Quilted Northern has kicked off a new campaign that supports the launch of its newest...

October 11, 2010

Baby diapers brand Luvs unveiled its new look, which is slated to make its retail...

October 10, 2010

U.S. consumers are paying more heed to the cost of medicines, health-and-beauty aids and other...

October 10, 2010

Procter & Gamble’s Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity...

October 10, 2010

Your company’s ideas may be as valuable as your products. Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer.

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