October 4, 2011

PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

October 4, 2011

Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.

October 3, 2011

A recent consumer survey debunked the two long-assumed scenarios surrounding the moment a shopper actually makes a shopping decision — before they've entered the store as part of a planned purchase or at the shelf on an impulse.

October 3, 2011

The state of the economy continues to impact consumers' holiday shopping decisions as many plan to spend less or the same this year.

September 29, 2011

The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

September 28, 2011

Walgreens is reorganizing its merchandising and marketing leadership teams to better align and to enhance the integration of those groups.
 
As part of the changes, the role of chief marketing officer will be eliminated. As a result, Kim Feil will be leaving the company effective Sept. 30.

September 28, 2011

Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

September 28, 2011

Walgreens was awarded the Retail Advertising Campaign of the Year at the Oracle World Retail Awards at the German Historical Museum during the annual World Retail Congress held Tuesday.

September 26, 2011

With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.

September 21, 2011

Sales of cosmetics and toiletries through alternate channels have soared, growing by nearly $1 billion since 2005, according to consulting and research firm Kline & Co., and more double-digit growth is expected as consumers increasingly opt for the convenience of at-home shopping to meet their beauty needs.

September 21, 2011

Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS/pharmacy in Charlotte, N.C.

September 20, 2011

One week after Sam's Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

September 16, 2011

Katz Group Canada, Canada’s largest integrated pharmacy network with more than 1,800 chain, franchise and independent pharmacies, has announced the retirement of industry veteran Andy Giancamilli as CEO, effective Feb. 2, 2012.

September 15, 2011

Safeway and Wegmans ranked highest across all customer service elements, according to a survey by Empathica.

September 15, 2011

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 12, 2011

New worries about the economy are affecting back-to-school shopping this fall.

September 12, 2011

Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

September 12, 2011

The new Walmart Express concept is a further downsizing of Walmart’s supercenter and Neighborhood Market format, 
recently rebranded as Walmart Mart.

September 9, 2011

Trips are up, but baskets are down, Kroger reported Friday morning, along with positive second-quarter results. Gas sales also are up with the decline in fuel prices, which is an item Kroger continues to use as a stickiness factor with its loyalty card program.

September 9, 2011

SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011

Total revenues of the top 100 brands in the nationwide Catalina Network of food, drug and mass grew by just 0.7% during the 12-month period ended in early July, according to new research by Catalina.

August 30, 2011

According to Winn-Dixie's chief Peter Lynch, Winn-Dixie is riding a strong headwind into fiscal 2012 powered by a number of influencers, including a marketing program that better sustains margins, its loyalty program Fuelperks!, an improved stocking system and a significant focus on improving the customer experience.

August 30, 2011

Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.