Content about Marketing

July 8, 2011

CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

July 6, 2011

Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.

July 5, 2011

Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.


July 5, 2011

In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


June 30, 2011

Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

June 26, 2011

Permanently changing consumer perception of what can and cannot be found in any particular channel can be done, and convenience and gas retailer Sheetz is proof of it.

June 24, 2011

Stop & Shop opened a new store in Andover, Mass., on Friday, the company said.

June 23, 2011

Nielsen unveiled this week at its Consumer 360 conference its new approach to product development, which is said to improve companies' chances of success when bringing new products to market.

June 21, 2011

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

June 21, 2011

As more consumers incorporate social media sites and other online shop-assist tools into their daily shopping routines, the concepts defining traditional category management — category schematics and optimized facings and assortments, for example — are fast becoming obsolete.

June 21, 2011

Private-label sales across all three major retail channels reached new heights in 2010, according to the Private Label Manufacturers Association.

June 21, 2011

Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.

June 20, 2011

The new small-format Walmart Express stores that opened earlier this month are an interesting concept with intriguing growth potential. But for the time being, and possibly for much longer, competitors need not concern themselves with the small stores.


June 20, 2011

The humble coupon is back, in a big way.


June 20, 2011

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011

Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket purchases.

June 20, 2011

Drug Store News spoke with Greg Tradup, category manager of perishable, supplies and foodservice at McLane Co., about how chain drug retailers successfully can operate in the growing perishable foods space.

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


June 20, 2011

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


June 17, 2011

The fate of beauty initiatives at JCPenney, along with a lot of the company's other plans, just became a lot less clear following the hiring of former Apple executive Ron Johnson as CEO.

June 17, 2011

Walmart is moving forward with what could be characterized as a rollout of its Neighborhood Market format nearly 13 years after the first unit opened in fall 1998. Just don’t call it a Neighborhood Market.

June 17, 2011

Walmart has rebranded the small-format food-and-drug combo store Neighborhood Market as Walmart Market.

June 16, 2011

Kroger reported strong first-quarter results and marked 30 consecutive quarters in which identical-store sales increased, the supermarket retailer announced Thursday.

June 15, 2011

A pharmacy purchasing cooperative announced that Mark LaPorte has joined its team as VP marketing.

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