Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.
A recent consumer survey debunked the two long-assumed scenarios surrounding the moment a shopper actually makes a shopping decision — before they've entered the store as part of a planned purchase or at the shelf on an impulse.
Walgreens is reorganizing its merchandising and marketing leadership teams to better align and to enhance the integration of those groups. As part of the changes, the role of chief marketing officer will be eliminated. As a result, Kim Feil will be leaving the company effective Sept. 30.
With Tylenol coming back to cough-cold and analgesic aisles over the next six months, you can bet the brand will soon resume its status as the cleanup hitter for Team OTC. That not only means a reshuffling of the lineup, but the respective No. 9 hitters will be packing their bags for a trip back to the minors.
Sales of cosmetics and toiletries through alternate channels have soared, growing by nearly $1 billion since 2005, according to consulting and research firm Kline & Co., and more double-digit growth is expected as consumers increasingly opt for the convenience of at-home shopping to meet their beauty needs.
Katz Group Canada, Canada’s largest integrated pharmacy network with more than 1,800 chain, franchise and independent pharmacies, has announced the retirement of industry veteran Andy Giancamilli as CEO, effective Feb. 2, 2012.
Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.
Trips are up, but baskets are down, Kroger reported Friday morning, along with positive second-quarter results. Gas sales also are up with the decline in fuel prices, which is an item Kroger continues to use as a stickiness factor with its loyalty card program.
Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.
According to Winn-Dixie's chief Peter Lynch, Winn-Dixie is riding a strong headwind into fiscal 2012 powered by a number of influencers, including a marketing program that better sustains margins, its loyalty program Fuelperks!, an improved stocking system and a significant focus on improving the customer experience.
Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.