February 17, 2012

Retailers have always been about enhancing the shopping experience, but there are two factors this year that really should underscore the importance in that customer focus. Differentiating a retail shopping trip by experience is a lot friendlier to the margins because a shopper willing to trade on shopping experience also is willing to spend a little more. And with the proliferation of social media and apps for smartphones and tablets, there has never been a more efficient means to target a message to a shopper who is physically in the aisles and making a purchase decision than today.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 15, 2012

Retailers are set to build customer engagement by investing in information technology and e-commerce, as well as enhancing customer service initiatives and building on mobile platforms, a new report from the National Retail Federation and KPMG found.

February 15, 2012

Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

February 14, 2012

The National Advertising Division of the Council of Better Business Bureaus on Monday reported Direct Digital, marketer of Instaflex, has supported certain advertising claims made in print and online.

February 13, 2012

Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

February 10, 2012

According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail.

February 9, 2012

Shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online (52%), and shoppers ages 45 to 49 years are purchasing more food and beverage products online (29%) than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, released Thursday.

February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

February 8, 2012

Regional chain Kinney Drugs has promoted several executives in an effort to realign its merchandising department, the company said Wednesday.

February 7, 2012

The Chain Drug Marketing Association last month recognized several members at the association's 86th Annual Trade Expo in Kissimmee, Fla.

February 1, 2012

SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 20, 2012

Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

January 16, 2012

AisleBuyer has unveiled the latest edition of its commerce platform and self-checkout application.

January 16, 2012

Dove is pairing its chocolate with a new bite-sized candy that combines taste and texture.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 13, 2012

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

January 13, 2012

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

January 12, 2012

The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

January 12, 2012

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 11, 2012

Supermarket operator Spartan Stores and gas station operator Speedway are expanding a fuel-discount program to all of Michigan, the companies said Wednesday.

January 10, 2012

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.