May 21, 2012

Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

May 21, 2012

Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

May 18, 2012

Retailers are worried about rising gas prices, and apparently for good reason — while consumers aren't scrimping at the pump, what they are spending on more gas means less is spent elsewhere.

May 17, 2012

Recent industry trends surrounding niche brands have elevated the role that business development organizations, master brokers, regional brokers and sales and marketing consultants play in helping to bring niche brands to market, stay on shelf and garner the greatest ROI from their marketing spend. To gain greater insight into how these industry professionals are helping niche brands find success at retail, DSN hosted a virtual roundtable discussion with some of today’s leading players.

May 17, 2012

Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

May 16, 2012

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


May 16, 2012

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

May 16, 2012

Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 11, 2012

The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

May 11, 2012

Whole Foods is rewarding customers that live a green lifestyle through its new application it created with Whole Planet Foundation and BlueAvocado.

May 9, 2012

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

May 7, 2012

Kroger announced that it has kicked off a sales event during May that will support the broad range of programs and services the United Service Organizations provides to service members, their families and veterans.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 30, 2012

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

April 27, 2012

Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 27, 2012

The news that Walmart now is offering cash payment options for online orders on its site in the United States is important for several reasons. Not only is Walmart the first major retailer to offer the service, but it also further illustrates that stores increasingly are just one slice of a larger, more connected consumer experience.

April 25, 2012

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

April 18, 2012

While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

April 18, 2012

Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.

April 17, 2012

Walgreens’ success with fresh foods has left the retailer hungry for more.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.