May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 11, 2012

The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

May 11, 2012

Whole Foods is rewarding customers that live a green lifestyle through its new application it created with Whole Planet Foundation and BlueAvocado.

May 9, 2012

Merchandisers angling for that impulse purchase take heart: As many as 76% of buying decisions are being made in the store, according to research published Wednesday from Point of Purchase Advertising International.

May 7, 2012

Kroger announced that it has kicked off a sales event during May that will support the broad range of programs and services the United Service Organizations provides to service members, their families and veterans.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 30, 2012

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

April 27, 2012

Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 27, 2012

The news that Walmart now is offering cash payment options for online orders on its site in the United States is important for several reasons. Not only is Walmart the first major retailer to offer the service, but it also further illustrates that stores increasingly are just one slice of a larger, more connected consumer experience.

April 25, 2012

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

April 18, 2012

While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

April 18, 2012

Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.

April 17, 2012

Walgreens’ success with fresh foods has left the retailer hungry for more.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 13, 2012

It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.


April 13, 2012

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

April 13, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


April 13, 2012

“We want to make sure we’re talking to our members where and how they want to be spoken to.”
 That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.

April 12, 2012

Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.

April 12, 2012

TIBCO Software on Thursday announced that Pharmaca Integrative Pharmacy will be leveraging loyalty management solutions from TIBCO Loyalty Lab as part of a loyalty card program.

April 11, 2012

A digital advertising network for retail pharmacies set up by one of the country's largest healthcare services companies appeared to be effective in marketing products to consumers, according to a new study.

April 9, 2012

The National Advertising Division of the Council of Better Business Bureaus on Monday referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission for further review, after the company declined to fully participate in a National Advertising Division review of its advertising claims.