Content about Marketing

February 11, 2011
Walgreens shows 'there's a way' with private-label offerings

Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.

February 9, 2011
P&G, Reckitt Benckiser among 2011 Product of the Year USA award recipients

The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

February 8, 2011
Real rewards, everyday value rank highest among loyalty card users

With many businesses implementing customers reward programs to drive sales, it seems that the ones that promise everyday value and rewards fare better than their counterparts, according to new research.

February 7, 2011
Henkel updates logo, slogan

Henkel, whose North American brands include Dial soaps and Right Guard antiperspirants, is introducing a new corporate design and slogan.

February 1, 2011
Cottonelle wants consumers to 'make the ultra switch'

Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

January 28, 2011
Steve Gootzeit joins W.F. Young

The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

January 26, 2011
Lumene looks to better reach consumers with product updates

Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

January 26, 2011
Safeway expands health-and-wellness brand portfolio with Open Nature

Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

January 24, 2011
Rite Aid kicks off contest for Wellness+ members

Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.

January 21, 2011
Kroger declares quarterly dividend

Retail giant Kroger on Friday declared a quarterly dividend of 10.5 cents per share to be paid March 1 to shareholders of record on Feb. 15.

January 21, 2011
Many Americans believe private-label products are high quality

It seems that private-label brands are getting a sterling reputation among shoppers.

January 20, 2011
Many Valentine's Day shoppers will opt to buy gifts online

A new quarterly index developed by eBillme found that 19% of shoppers will spend more on Valentine's Day this year.

January 19, 2011
Kline utilizes new research methodology in new report

Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality.

January 18, 2011
SmartSource brings coupon site to mobile devices

SmartSource.com has gone mobile.

January 11, 2011
Amway taps Kara Goucher for Nutrilite

Amway's line of vitamin, mineral and dietary supplements has tapped a world-class distance runner to be its new spokeswoman.

January 11, 2011
Mobile checkstands: Next trend at retail?

According to the latest “Mobile POS Survey,” commissioned by Honeywell and conducted by Harris Interactive online in December, consumers are accepting of a mobile checkout offering at retail.

January 10, 2011
Harris Teeter extends VIC program with e-coupons

Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

January 10, 2011
Kroger looks to speed up self-checkout lines

Fujitsu on Monday unveiled its latest checkout technology at the National Retail Federation trade show and also said that supermarket giant Kroger currently is evaluating the new technology in a limited number of its stores to boost the retailer's Advanced Checkout areas.

January 7, 2011
Ilex's portfolio grows with St. Joseph's brand acquisition

Ilex Consumer Products Group on Thursday acquired the St. Joseph brand from McNeil-PPC, the company announced.

January 6, 2011
Fred’s selects KSS Retail for price modeling, optimization

Looking to optimize pricing and promotions, Fred's on Wednesday announced that it will implement KSS Retail's PriceStrat solution in its more than 670 stores and 300 pharmacies throughout 15 states.

January 5, 2011
Consumers shift ‘scents’ to mass

NEW YORK — A shift in consumer shopping is helping to fuel sales of women’s fragrances at mass.


“Consumers are shifting their fragrance purchasing from high-end channels, such as department stores, to more mass-market channels, such as drug stores and supermarkets/hypermarkets,” stated research firm Euromonitor International. “While department stores have suffered a drop in foot traffic during the recession, store formats such as supermarkets/hypermarkets and mass merchandisers selling necessities have seen steady traffic levels.”


January 5, 2011
Industry leaders to support study about brand websites, in-store buying behavior

The Food Marketing Institute and the Grocery Manufacturers Association on Wednesday announced their support for a research study about how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.

January 4, 2011
High Ridge Brands snaps up Zest from P&G

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

January 3, 2011
Combe unloads cough-cold, skin care and foot care portfolios

Reckitt Benckiser on Monday supplemented its Mucinex and Delsym cough-cold portfolio with the addition of Cepacol from Combe.

January 3, 2011
Rite Aid resolves to grow loyalty card biz

Rite Aid last week sweetened the pot associated with its loyalty card.

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