Procter & Gamble’s community-building program, My Black is Beautiful, will celebrate its community of 2 million strong by shining a light on what makes Black women “All Together Beautiful” at the 2015 Essence Festival.
According to new research from data analytics solution provider Precima, 65% of U.S. shoppers look to everyday (regular/non-sale) prices of staple items such as milk and eggs to guide their price perception of a grocery retailer.
Drug Store News caught up with Crossmark’s CEO Steven Schuckenbrock to discuss Crossmark’s innovative business model designed to drive faster sales growth and greater efficiencies for its clients and customers.
In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.
The majority of millennial parents are using smartphones to help them shop at brick-and-mortar retail locations, according to the results of a commissioned study from Retale, a location-based mobile platform connecting more than 3.5 million shoppers with major retailers locally.
Published reports are noting that beauty brand Coty has reportedly bolstered its portfolio by winning an auction process for three parts of Procter & Gamble’s beauty business for a value that could reach $12 billion.
Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.