October 25, 2013

For the second year in a row, Dollar General has topped Kantar Retail’s opening price point survey, narrowly beating out Walmart.

October 24, 2013

With the excitement of the launch of CVS/pharmacy's new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance's Big Data Download to discuss the importance of the digital circular.

October 24, 2013

A new store pickup program and price matching are among the ways Target is looking to attract customers during the holiday shopping season, the mass merchandise retailer said Thursday.

October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 21, 2013

The Electronic Retailing Self-Regulation Program last week determined that Kowa Health Care America can support general performance claims for Okinawa Life, a dietary supplement marketed as providing a variety of health benefits.

October 18, 2013

Aetna on Thursday announced that Dijuana Lewis is joining the company as EVP responsible for the newly formed Consumer Products and Enterprise Marketing organization.

October 18, 2013

Consumers are holiday shopping sooner and spending more this year due to a late Thanksgiving and shorter holiday shopping season, according to a new survey by American Express.

October 18, 2013

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

October 17, 2013

Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

October 16, 2013

Drug Store News editors talked to vendors at the Shopper Marketing Expo from Oct. 8 to 10 at Navy Pier in Chicago about what they were hoping to get out of the event and the buzz among the companies at the show. To view pictures of the vendors, click here.

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 15, 2013

Nearly half of patients with schizophrenia don't comply with doctors' prescription instructions, according to a new physician survey.

October 15, 2013

Put a coupon in front of customers and they’ll likely act, but they generally won’t go far out of their way to ensure a better deal. That’s a key takeaway from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.

October 14, 2013

Diplomat Specialty Pharmacy is now Diplomat, the company said Monday in announcing a change to its name and branding strategy.

October 14, 2013

The Internet and mobile have transformed consumer shopping behaviors, but in-store shopping still remains important to many consumers, especially when buying cosmetics, apparel, grocery and office supplies, according to a new study from global management consulting firm A.T. Kearney. It is important, however, that retailers strategically assess and recast the role of stores.

October 11, 2013

It's been the week of the dollar store. Dollar General opened store No. 11,000 last week, and Family Dollar continues to reinvent its brand relevance with the consumer as the company posted monster gains for its fiscal fourth quarter and the year, driven by store experimentation, remodels and the introduction 1,000 SKUs, including many health and beauty items.

October 10, 2013

Fifteen years of ExtraCare data is influencing everything from how the company builds stores to how it communicates with customers

Personalization. In a single word, it is what is at the heart of every strategic initiative and important retail program occurring at CVS Caremark today.

October 10, 2013

A company that makes packaging for manufacturers ranging from food companies to drug makers has received more than a dozen awards at a marketing exposition in Chicago.

October 10, 2013

The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.