July 29, 2013

Rite Aid is launching a marketing campaign centered around its new extension to the Wellness+ loyalty card program aimed at seniors, the retail pharmacy chain said.

July 25, 2013

Pretty in my Pocket, a mobile social beauty shopping and sharing platform, has partnered with Sparkfly, a mobile point-of-sale redemption technology platform, to launch, deliver and track closed loop, in-store mobile promotions. Signing on as the first brand partner to test the technology at Walgreens and Duane Reade locations throughout New York City is beauty giant L’Oréal Paris.

July 25, 2013

Results of the survey indicate that 68% of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011. Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year.

July 25, 2013

Viviscal, a dietary hair growth supplement brand, has announced the debut of its first national direct response television spot.

July 22, 2013

Sears is offering electronic coupons for back-to-school shopping that it's calling the first of their kind.

July 18, 2013

More than one-third of U.S. consumers say they're likely to spend more during the back-to-school season this year, according to a study.

July 17, 2013

Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.

July 17, 2013

Retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity followed by Walgreens, Target and Family Dollar, reported Marx, a Kantar Media solution.

July 16, 2013

Walgreens on Tuesday named Mark Lelinski as its new corporate VP, market access. Lelinski will be responsible for contracting and pricing strategies; the integration efforts across Walgreens pharmacy, health and wellness division; overseeing sales and account management; and managing the continued evolution of the company’s managed market strategies.

July 15, 2013

Loblaw Cos. and Shoppers Drug Mart signed a definitive agreement under which Loblaw will acquire Shoppers Drug Mart. The move follows the acquisition of Safeway Canada by Sobey's last month and a growing incursion of U.S. retail north of the border, including both Target Canada and Walmart Canada.

When Loblaw announced last week it would debut a new health-focused format to take on Whole Foods, no one could have expected it would make a deal to become the No. 1 pharmacy retailer in Canada, leapfrogging from No. 8 to that top spot with the stroke of a pen. Together the companies will operate 1,797 pharmacies across a total of 2,348 locations, meaning 1-in-5 Canadian pharmacies now will be operated by the merged company. Shoppers Drug Mart represents $4.9 billion in annual pharmacy sales, representing 47.3% of sales and $3.9 million in pharmacy sales on a per store basis. And if Loblaw's pharmacy sales are brought up to that level, the merged companies will represent $6.8 billion in pharmacy revenue.

July 15, 2013

The National Advertising Division referred to the Federal Trade Commission advertising claims made by Fiore RX, for its Antifungal Nail Lacquer after the company failed to respond to an NAD inquiry.

July 15, 2013

While today's cost-conscious consumers are increasingly choosing private-label over-the-counter medications over national name brands, new qualitative research from Market Strategies International has identified a high level of loyalty to name brands for consumers who believe they need "more" from their medications, Market Strategies noted in a report released last week.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

July 12, 2013

You can call it "taking the store out of the store." Whatever you call it, it's certainly another example of how routine the shattering of retail paradigms has become as retailers — online, brick-and-mortar and everything in between — find new ways to connect with consumers.

July 11, 2013

Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.

July 10, 2013

CVS/pharmacy and private sector benefits program Veterans Advantage have announced a new in-store savings program for Veterans Advantage's VetRewards Card members, honoring military and veteran families with savings on thousands of CVS/pharmacy brand products at CVS/pharmacy stores.

July 9, 2013

IRI on Tuesday announced the purchase of FreshLook Marketing Group, a leading supplier of market research information and consulting services to the fresh food industry.

July 9, 2013

Kroger on Tuesday announced a definitive merger agreement under which Kroger will purchase all outstanding shares of Harris Teeter for $49.38 per share in cash as part of a deal valued upward of $2.5 billion.

July 8, 2013

Royal Ahold's U.S. division has appointed a new executive to head the division's brand management and private label development, the company said.

July 3, 2013

Less than a year after it unveiled its "virtual grocery store" concept at commuter rail stations in Chicago and the Northeast, online grocer Peapod is taking the idea on the road in a new promotional campaign.

July 1, 2013

Target is opening two more stores next year, the mass merchandise retail chain said.

June 27, 2013

DSN talks to Chuck Wilson, vice president of Health Mart pharmacy operations, about its new Local Marketing Program designed to help Health Mart members attract new patients and drive revenue.

June 26, 2013

Drug supply company ScripsAmerica has entered a marketing and distribution deal for a line of OTC pain relievers and fever reducers.

June 24, 2013

A recent KPMG survey found that almost half (40%) of retailers will be looking to invest in technology to help grow their respective businesses. And engaging the customer through social media and loyalty apps may become significant, as 37% of retailers expect customer retention is the key to growth while 35% suggested adding to their customer bases is key.

It further illustrates the fact that marketers need to take an omnichannel approach to engage today's consumers.

That significance within social media and loyalty apps is simple, really. Marketers can't expect to generate a trip if they're not effectively reaching the consumer with their marketing messages. After all that's the underlying premise of omnichannel retailing — reaching the consumer with a shopping solution wherever, whenever and however she wants that solution, and then personalizing that solution with the help of big data analytics.