Content about Marketing

June 1, 2013

Burgeoning target demographics, such as Hispanics, Asians and baby boomers, along with an increased utility of smartphone technology as a shopping tool, will help to redefine retail altogether, suggested Thom Blischok, chief retail strategist and senior executive adviser for Booz & Co. during the keynote address and closing session for FMI’s part in the Health & Wellness @Retail 2013 conference on Saturday.

May 31, 2013

Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

May 30, 2013

Ownership has its privileges. Consider American Associated Pharmacies. Independent pharmacy owners who join this member-owned, national cooperative gain access to the purchasing, merchandising, distribution, managed-care contracting and back-end business services that help them compete locally on a more equal footing with their chain counterparts.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

May 28, 2013

A trade group representing the retail industry is requesting that a federal judge throw out a proposed settlement in an antitrust lawsuit over credit card swipe fees.

May 23, 2013

A recent study conducted by The Integer Group and M/A/R/C Research, and unvelied in the latest issue of The Checkout, found 16% of Hispanic shoppers use their mobile device to make purchases, compared with just 12% of general market shoppers.

May 22, 2013

Swirl launched a new software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop.

May 21, 2013

Cosmoprof North America has announced the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

May 14, 2013

Nutrisystem announced the appointment of Robin Shallow as VP public relations and corporate communications.

May 14, 2013

Aisle411, a mobile retail navigation service, announced that its mobile shopping and searchable store maps smartphone app is available to use within more than 12,000 retail stores throughout the United States.

May 13, 2013

Perrigo on Monday announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter store-brand medications.

May 10, 2013

Target is beta testing a new app that allows users to save on items and share deals on Facebook.

May 9, 2013

Sears Holdings has appointed Jeff Balagna as EVP and chief information officer, the Kmart parent company said Thursday.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

May 9, 2013

Success in the mass market can be an uphill battle for some niche brands as retailers trim selection, bolster private-label offerings and pass on smaller brands they perceive as higher risk. However, retailers also are increasingly looking to distinguish themselves from the competition, whether it is through exclusive offerings, customization or in-store services.

May 9, 2013

As the editor of DSN, I decide what stays in print and what gets cut. Spatial limitations dictated that this snippet from our Amazon story had to go. But in the age of the omnichannel shopper, where every retailer competes against everyone else for a bigger share of the customer's wallet, how can you do an in-depth profile on the world's largest online retailer and not talk about omnichannel?

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

May 3, 2013

Jobs data from the Department of Labor released Friday show that among the 165,000 jobs added overall were 29,000 in the retail sector, results that industry trade group the National Retail Federation heralded as possibly boding well for the economy in the future.

While the numbers themselves speak volumes, it's important to consider some of the factors behind them that explain why the sector has thrived.

April 30, 2013

Diplomat Specialty Pharmacy recently took "extreme couponing" to a new level, not to save money for customers, but to collect items for charity.

April 30, 2013

Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

April 26, 2013

GNC expanded nationwide its new Member Price Program, which will incorporate GNC’s current loyalty program boasting close to 7 million active members.

April 25, 2013

Walgreens will sell its six-building office campus, where it will remain a tenant, for $85 million, according to a report published Tuesday by Chicago Real Estate Daily.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

April 24, 2013

Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

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