December 10, 2014

"For small- to medium-sized U.S. OTC manufacturers, the choice of going global usually forces a tough choice: selling directly to one or two important key accounts vs. working with a local distributor partner," writes Ed Rowland, founder and managing partner of Rowland Global LLC, in his latest blog post. 

 

May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

July 24, 2013

Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNtv in a special edition of DSN Executive Viewpoints.

June 26, 2013

The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

February 14, 2013

Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

January 18, 2012

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

March 25, 2015

Retailers are failing to meet shopper expectations when it comes to providing a comparable experience across in-store, online and mobile channels.

March 25, 2015

Weis Markets on Tuesdaty made in-store pick-up available at its 26th location. 

March 24, 2015

It probably takes less to satisfy the average consumer than it does to satisfy Mick Jagger, but even still, consumers can’t seem to get any satisfaction these days.

March 23, 2015

As burgeoning food retailer Haggen charts a path of expansion across the West Coast, the company is also making some key executive moves to support its growth in the Southwest.

March 23, 2015

According to an upcoming study from Nielsen, multicultural consumers today are leaders in technology adoption.

 

March 19, 2015

In-store clinics, dieticians, pharmacists and even health-savvy chefs are making supermarkets go-to destinations for health care. 

March 17, 2015

Mustela launches loyalty program, allowing expecting, new and experienced moms to connect, learn and shop all in one place.

March 17, 2015

Rite Aid is one of the key retail partners in a first for the U.S. market.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases.

 

March 11, 2015

Amazon on Wednesday created a virtual destination center for new product innovation. 

March 11, 2015

A new PLMA study on shopper loyalty among consumers ages 25 years to 45 years dispels many long-held assumptions.

March 9, 2015

A recently released Accenture survey examines customer expectations around a personalized shopping experience with retailers, including social channels, and explores the issue of digital trust.

March 5, 2015

IRI to integrate its national consumer panel data and point-of-sale transaction data with Kantar Shopcom's retail purchase transaction loyalty card data to help advertisers measure consumer touchpoints.

March 4, 2015

Walgreens recently reinvented its “SaturDate” program into a larger, more impactful program and rebranded it “Beauty Must-Haves.”

March 4, 2015

Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens. 

March 4, 2015

As part of its quest to be the most loved and shopped beauty destination, Walgreens offers an array of its “owned brands.” These chain exclusives fill in gaps in assortments or offer tremendous value, according to Kina Guyton, Walgreens director of beauty owned brands.