May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

July 24, 2013

Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNtv in a special edition of DSN Executive Viewpoints.

June 26, 2013

The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

February 14, 2013

Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

January 18, 2012

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

December 18, 2014

According to Retale survey results, 15% of all holiday shoppers wait until the last minute to do their gift buying.

December 18, 2014

Target chairman and CEO Brian Cornell, who took the helm earlier this year, is making a string of executive changes to help fuel the retailer's digital transformation and enhance the guest experience.

December 17, 2014

Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.

December 17, 2014

E-commerce is now an integral part of the beauty business as nearly half of consumers buy more beauty and personal care items online this year compared with last year, according to A.T. Kearney’s new Beauty and the E-Commerce Beast: 2014 Edition study.

December 15, 2014

A study conducted by Cigna and Safeway shows that reference-based pricing can help control lab costs when individuals are supported with education and an online shopping tool.

December 15, 2014

More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around. 

December 15, 2014

Today’s consumers increasingly shop online with home delivery, eliminating a valuable trip to the store where they can be enticed to make additional purchases.

 

December 11, 2014

Australian Dream is one of those hot external analgesic products that has been growing by greater than 20% across all channels. Drug Store News had an opportunity to dig a little deeper regarding the Nature s Health Connection s Australian Dream product with David Biernbaum of David Biernbaum and Assoc., who represents the product.

December 11, 2014

The holiday season is the battery category’s best friend. A shift in the consumer electronics industry to built-in rechargeable batteries and the growth of do-it-all smartphones that replace many battery-operated devices has left the category in a slump. 

December 11, 2014

Johnson & Johnson Family of Consumer Companies has named Jorge Mesquita as worldwide chairman, effective Dec. 15, overseeing such brands as Aveeno, Johnson’s, Listerine, Neutrogena and Tylenol.

December 11, 2014

Girls don’t poop. At least that’s what we want guys to believe and, thanks to Poo-Pourri, we can still hide the truth.

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

December 3, 2014

More than half (58%) of shoppers who use mobile devices indicate that they prefer to look up information on their devices while shopping, according to a new report released Tuesday by the Consumer Electronics Association.

December 3, 2014

Datarithm on Wednesday announced their partnership with CARE Pharmacies Cooperative on a cloud-based platform for forecasting, balancing and cycle counting prescription inventory.

 

December 3, 2014

A number of chief marketing officers have increased their overall marketing budgets for 2014 with a focus on the enhanced omninchannel shopping experience, according to a BDO USA survey released Tuesday.

December 3, 2014

Holiday shopping online at Sears and Kmart is booming, Sears Holdings announced Tuesday. 

December 3, 2014

A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores on Nov. 22 and Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29 to Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.