May 30, 2014

DSN recently had a chance to sit down and talk with Jay Lenstrom, general manager of Crossmark's Marketing Werks, an experiential and event marketing firm that helps brands pop at retail by engaging consumers on their path to purchase. Lenstrom calls what they do “engagement marketing” — creating a two-way conversation between brand and consumer. It’s a marketing arena that’s changed dramatically over the past five years and will continue to evolve in time with smartphones and social media.

July 24, 2013

Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNtv in a special edition of DSN Executive Viewpoints.

June 26, 2013

The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

February 14, 2013

Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?

April 20, 2012

With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

January 18, 2012

In an effort to tap into the minds of some of the industry's top executives, Drug Store News recently sat down and talked with some of these leaders in a multipart executive viewpoint video series.

February 25, 2015

Drug Store News is seeking an Audience Development Manager

February 25, 2015

In a sign that retailer efforts to enhance customer service may be working, few consumers report having a bad experience with a retailer in the past six months.

February 24, 2015

Designer Betsey Johnson and Kimberly-Clark's Kleenex brand are teaming up to give consumers a healthy dose of creative inspiration. 

February 24, 2015

The Personal Care Products Council announced on Tuesday the election of its new board officers, including its new chair.

February 17, 2015

A Valentine's Day infographic from Mobee reveals which brands took the top spot on store shelves, the best displays and which names won over the hearts — and dollars — of customers leading up to the big day. 

 

February 12, 2015

U.S. consumers hold 3.3 billion memberships in customer loyalty programs, the 2015 COLLOQUY Loyalty Census shows.

 

February 12, 2015

Shoppers Drug Mart is now testing the sale of fresh foods, according to published reports.

 

February 11, 2015

Walmart Canada announced plans to expand its footprint with 29 supercenter projects for the company’s fiscal year.

 

February 9, 2015

Giant Food Stores on Monday announced that the convenience of online grocery shopping is now available in more than 60 communities in greater Harrisburg, Pa. 

February 9, 2015

Greater consumer interest in the pursuit of health-and-wellness lifestyles may be contributing to a lessened sensitivy in price across the category.

 

February 9, 2015

Brick-and-mortar stores still serve as the primary shopping destination even in this age of omnichannel retailing, according to PwC's latest annual consumer survey — Total Retail: Retailers and the Age of Disruption.

February 5, 2015

Shelf talkers, power wings, corrugated cardboard displays — these have all been used to great success in promoting sales at the shelf or in the aisle. But as more and more consumers walk those aisles with a smartphone or tablet in hand, or shop the store from the convenience of their desktop, digital collaboration between retailer and supplier may represent an extremely lucrative method to sway that in-store purchase on top of traditional POP.

February 5, 2015

Procter & Gamble is supporting its newly introduced outdoor-inspired Fresher Collection with an integrated marketing campaign that includes setting up an Old Spice Nature Exchange Vending Machine in New York City’s Grand Central Station.

February 5, 2015

Menasha Packaging has teamed up with Shelfbucks, an in-store beacon promotion and Smart Display platform, to transform how retailers and consumer packaged goods companies engage with customers via a beacon-based platform that brings the power of the Internet to shelves and displays.

February 5, 2015

Today’s retailers are increasingly going high tech, embracing the latest technologies to further elevate the in-store shopping experience. This trend is especially evident in the beauty and fashion space — and for good reason. Such technologies enable shoppers to easily “try before they buy” and quickly access product information.

February 4, 2015

The Body Shop Australia transfers ownership.

February 3, 2015

CVS/pharmacy's mobile app has undergone a complete transformation, with new features and an improved look and feel.