October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

October 23, 2012

The Network of Executive Women has elected Catherine Lindner, former VP retail marketing for Walgreens, to serve as board chair.

May 11, 2012

The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

May 1, 2012

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

April 2, 2012

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

February 28, 2011

Safeway has promoted Mir Aamir to lead Safeway’s loyalty programs and oversee digital and mobile efforts related to loyalty.

February 23, 2011

A premier marketing and research firm for the retail consumer healthcare industry announced that it has appointed a new business development manager.

January 21, 2010

Diamond Foods announced the promotion of two of its top executives....