October 23, 2013

To assist CPG manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs, Information Resources joined forces with SPINS to create SPINS NaturaLink, a new segmentation of the total U.S. population, which focuses on how shoppers think about, purchase and use natural/organic/ecofriendly products, the two firms announced Tuesday.

August 28, 2012

In an effort to develop a multidimensional customer segmentation, Supervalu has signed on to use a LoyaltyOne's customer-centric analytics solution, LoyaltyOne announced.