The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.
After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.
Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.