April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

March 31, 2014

The Milwaukee Brewers on Friday announced a multi-year partnership with Meijer that begins this season.

March 26, 2014

Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March.

March 10, 2014

Target and Major League Baseball are working together this baseball season to engage guests and fans in celebrating the nation’s teachers and inspiring kids.

August 28, 2013

Walgreens district manager Tyler Hough spent the fifth inning with WEEI radio broadcasters Dave O'Brien and Joe Castiglione, who were providing the play-by-play for the Boston Red Sox game vs. the Baltimore Orioles Tuesday evening, to talk about Walgreens' promotion in support of The Jimmy Fund.

May 17, 2013

The Los Angeles Dodgers announced their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season.

April 20, 2013

More than 350 executives who participated in Anda’s Sixth Annual Supply Chain Symposium here Friday evening were treated to a keynote address from Joe Torre, Major League Baseball’s EVP baseball operations. Torre is a nine-time MLB All-Star and managed the New York Yankees to four World Series championships.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

January 31, 2013

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

December 18, 2012

The parent company of Sears and Kmart has elected an executive from the New York Mets to its board of directors.

August 30, 2012

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

April 24, 2012

Former President George W. Bush addressed attendees of the National Association of Chain Drug Stores' Annual meeting Tuesday morning, followed by a question-and-answer session with new NACDS chairman Greg Wasson.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

February 3, 2012

The Department of Defense investigation's of a sports supplement ingredient — associated with the death of two soldiers — has been making headlines in the past week as the U.S. Military's independent paper Stars & Stripes ran an update of the news on Jan. 29 and the New York Times picked up on the story Feb. 2.

January 4, 2012

Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

August 19, 2011

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 10, 2011

On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

June 23, 2011

Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

May 20, 2011

The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

May 4, 2011

Stain remover OxiClean has teamed up with Laura Posada, wife of Major League Baseball star Jorge Posada, to give hometown sports leagues the chance to win $10,000 for their organization.

March 31, 2011

A beef jerky brand that made its debut at the 2010 National Association of Convenience Stores trade show last October has been named the official beef jerky of the Babe Ruth League.

February 23, 2011

Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

December 3, 2010

Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

October 17, 2010

Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around...