November 30, 2012

HIV test maker OraSure Technologies has appointed a new executive to head its consumer marketing division as it prepares to launch a nationwide TV campaign on Saturday.

May 14, 2012

DJ Pauly D, known for his stint on the MTV reality show "Jersey Shore," is gearing up to launch a ready-to-drink cocktail.

March 2, 2012

According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers. But regardless of their benefits to big media companies, reality TV shows also have a habit of influencing culture, which UnitedHealth Group and Comcast hope to use to their advantage.

January 26, 2012

Executives from RH Labs last week unveiled the company's $5 million marketing campaign in support of its expanded distribution of Forgiven, an alcohol metabolizer, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.

August 26, 2011

Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

July 28, 2011

Sharpie has put its brand in the spotlight with its Start with Sharpie back-to-school campaign, a multichannel effort that includes a new product lineup and website makeover.

February 16, 2011

A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

January 14, 2011

It seems that reality star Mike "The Situation" Sorrentino added "inventor" to his list of accomplishments.

December 9, 2010

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.

September 13, 2010

Lady Gaga's meat dress, which she wore at the 2010 MTV Video Music Awards, still...

February 19, 2008

Puig Beauty & Fashion Group has teamed up with singer Shakira to develop a new...