Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to retain existing consumers and reach out to new ones.
Drug stores are cautiously expanding their consumer electronics selections. MP3 players, digital cameras and pre-paid mobile phones are finding a place beside the more traditional mix of handheld tape players and clock radios in the channel.
Energizer has expanded its portfolio with its new line of Energizer Universal USB chargers and cables, as well as the addition of the Energizer Single Zone inductive charger to its line of Qi-enabled products launched last year.
After testing a pilot program in select stores last year, Best Buy is addressing the health needs of its customers by rolling out health devices and fitness products at 600 Best Buy stores across the country and online at BestBuy.com.