Fred's Super Dollar on Thursday announced the company will implement a new long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures."
Fred's Super Dollar will be exiting a number of front-end categories — including footwear, televisions/home theater and select home furnishings — in an effort to expand seasonal, health, beauty, pharmacy and OTC, in line with reconfiguration plan strategies, Fred's CFO Jerry Shore told analysts Thursday.
Fred's Super Dollar on Thursday posted sales of $495.1 million for the fourth quarter ended Feb. 1, representing an increase of 0.5% on an adjusted basis (fiscal 2012 fourth quarter was 14 weeks vs. 13 weeks in fiscal 2013).
Fred's Super Dollar on Wednesday reported a 1% increase in total sales, to $151.5 million, for the four weeks ended Nov. 30. Comparable-store sales for the month were flat versus a decline of 3.6% in the same period last year.
As the implementation of healthcare reform looms, Kroger is sharpening its focus on health care by not only stocking its shelves with healthier food options but is also gearing up to add 50 Little Clinic locations next year, according to published reports.
Well-known sun care brand Coppertone has tackled a sun care need not often talked about — tattoos. For 2013, the brand launched its Tattoo Guard products to help protect against UVA and UVB rays that can fade or blur tattoos.