Consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience, according to a recent survey conducted by the E-tailing Group and MyBuys.

New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more.

CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.