July 15, 2014

To help promote the launch of its new Axe Gold Temptation line, Unilever’s Axe is sparking social conversations on dating, attraction and indulgences and has partnered with actor Michael B. Jordan.

May 1, 2014

Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

February 18, 2014

Is the smell of money in the air for the fragrance market? Perhaps.

January 20, 2014

MopTop has announced the launch of two natural hair care lines — MopTop and FuzzyDuck — in Whole Foods supermarkets.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 20, 2013

CVS/pharmacy unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.

November 4, 2013

The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

August 8, 2013

Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

February 7, 2013

Unilever has introduced a new line of Axe brand facial grooming products that includes razors offered under a partnership with Schick and Philips Norelco, the company said on Tuesday

January 28, 2013

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

January 11, 2013

Unilever’s Axe is going where only few have gone before by giving guys the ultimate out-of-this-world experience: A trip to space. To recruit guys for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.

October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.