Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.
Whether seeking products that offer styling versatility for their natural hair, products that help rejuvenate dry locks, or formulas that help maintain the look of just relaxed hair, there's no doubt that hair care is important among African-American shoppers.
To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.
Unilever’s Axe is going where only few have gone before by giving guys the ultimate out-of-this-world experience: A trip to space. To recruit guys for the journey, Axe is creating the Axe Apollo Space Academy with one of the first men to walk on the moon, Buzz Aldrin.
Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.