November 19, 2013

Kmart and Sears have launched a new app aimed at members of their loyalty card program, parent company Sears Holdings said Tuesday.

November 19, 2013

A big majority of consumers plan to use their phones during the holiday season to do more than just check prices, according to a new consumer survey.

November 14, 2013

Sears and Kmart are offering an online pre-sale to members of the Shop Your Way loyalty card program, parent company Sears Holdings said.

November 13, 2013

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.

November 13, 2013

Facing an increasingly competitive retail landscape, Canadian retailer Loblaw Cos. posted a slight lift in retail sales but, due to incremental margin investment in the back half of the year, lowered its earnings growth expectations for 2013. However, company executives are optimistic as the company remains focused on investing in what it refers to as the “customer proposition” and looks forward to its acquisition of Shoppers Drug Mart.

November 11, 2013

Target will make use of its omnichannel offerings for Black Friday, the mass-merchandise retailer said Monday.

November 8, 2013

Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.

October 30, 2013

A majority of Americans repeatedly buy products that retailers have on promotion and many also say they would return to a brick-and-mortar store when alerted to upcoming sales of previously purchased items, according to a new survey.

October 28, 2013

A growing number of consumers are concerned about their privacy when they sign up for loyalty card programs, according to a new survey.

October 25, 2013

CVS/pharmacy’s SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance’s Big Data Download to talk about the launch of its new myWeekly Ad, which is a digital circular powered by its ExtraCare loyalty program.

This is important as it demonstrates that CVS/pharmacy continues to get major attention for the new program, and it further illustrates the push — major push — that the retailer is making on personalization.

October 24, 2013

With the excitement of the launch of CVS/pharmacy's new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance's Big Data Download to discuss the importance of the digital circular.

October 18, 2013

CVS/pharmacy has officially taken the lid off of its new myWeekly Ad digitized circular program, which is powered by the retailer’s robust ExtraCare loyalty program.

Aside from being pretty darn cool technology, the new myWeekly Ad is a crystal clear example of CVS Caremark’s laser sharp focus on personalization.

October 17, 2013

Demonstrating CVS/pharmacy’s increased focus on personalization, the pharmacy retailer has officially unveiled its new myWeekly Ad, a first-of-its-kind digital circular experience powered by the CVS/pharmacy ExtraCare loyalty program.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

October 10, 2013

Fifteen years of ExtraCare data is influencing everything from how the company builds stores to how it communicates with customers

Personalization. In a single word, it is what is at the heart of every strategic initiative and important retail program occurring at CVS Caremark today.

October 2, 2013

Supermarket chain Raley's is partnering with a web portal that offers discounts to members of the chain's loyalty card program.

September 24, 2013

Walgreens was awarded a Colloquy Loyalty Award in recognition of its Balance Rewards loyalty program, the group announced.

September 6, 2013

CVS/pharmacy has announced the return of its Quarterly ExtraBucks Rewards, a promotion and additional savings opportunity for members of the ExtraCare loyalty program.

September 3, 2013

Stop & Shop has announced that customers can help earn money for their local schools when they grocery shop through Stop & Shop's school fundraiser dubbed "A+ School Rewards."

August 28, 2013

CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

August 26, 2013

Members of Sears Holdings Corp.'s loyalty program can increase their reward points by linking certain credit and debit cards to their accounts, the retailer said Monday.

August 6, 2013

A new system allows members of Sears Holdings' Shop Your Way loyalty program to donate the same way they would give to a wedding registry.

August 5, 2013

Walgreens reported July sales of $6 billion, an increase of 8%. Sales in comparable stores increased by 6.3% in July.

July 31, 2013

Kmart is offering savings on gas to members of its loyalty program who purchase Procter & Gamble products, the mass merchandise retailer said.