Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
John Learish, SVP marketing for Rite Aid, explains Rite Aid's participation in what is a first for the U.S. retail industry: A coalition loyalty card program called Plenti that represents a partnership among several national iconic retail brands
Global beauty sales, already a nearly $400 billion market, is on the verge of explosive growth from emerging markets, but will see an industry in flux as consolidation and technology disrupt channels of distribution
From the beginning, Pharmaca’s format has included expert health advocates — professionals licensed in such fields as nutrition, skin care, homeopathy, naturopathy and herbal studies — who work in conjunction with pharmacists to develop health treatments and regimens unique to each customer and patient. And that personal level of care and expertise extends to the chain’s expanding beauty selection, as well.
Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the United States last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.