It’s an underappreciated fact that advertising drives store sales. Many marketers don’t appreciate just how critical it is. Here’s a secret: The “closer” to the store the advertising is, the more likely it is that retailers will see a direct correlation between advertising and sales.
Natural skin care line Sweets For Feet added a dose of delectability to the spa industry with its fresh-baked line of moisturizing, aromatic foot creams that are made for enriching reflexology treatments.
Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.
CVS Caremark, through its All Kids Can program, announced on Thursday a partnership with Cedars-Sinai to expand the medical center's Coach for Kids and Their Families program to provide health services to more vulnerable children in South Los Angeles who otherwise would not have access to health services, including immunizations and dental screenings.
Curls hair care founder Mahisha Dellinger celebrated a decade of curl power with a star-studded blowout bash at the Rolling Stone Lounge in Hollywood, during which she announced the acquisition of the Kynx hair care collection.
CVS/pharmacy officially announced on Wednesday the April schedule of Project Health (Proyecto Salud in Spanish), a wellness program delivering more than $21 million worth of free health screenings to multicultural communities throughout 2012.