The slew of new facial anti-aging products hitting the mass market shows little signs of slowing — despite the lackluster category sales — as manufacturers feverishly work to stay on the cutting edge of innovation and bank on consumers’ undying desire to turn back the hands of time.
Makucell — a regenerative biotechnology company that develops, manufactures and distributes anti-aging skin care — has unveiled its new Renewnt brand. The product line uses a proprietary ingredient known as Asymmtate, which the company said energizes the skin's stem cells, encouraging youthful cell behavior for firmer and smoother skin.
Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream.
Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, announced that four of its anti-aging treatments have earned the Good Housekeeping Seal from the Good Housekeeping Research Institute.
Sales of facial anti-aging skin care products at mass have been on the down slope. According to SymphonyIRI Group, sales of facial anti-aging products slipped 4.2% during the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
Research has shown that many consumers believe how you age is mostly tied to genetics, diet and exercise, but many women still are purchasing anti-aging products — and will continue to do so — with the hope they’ll find magic in a jar.
Most consumers believe that aging gracefully is genetic but also believe that such factors as diet, exercise and sunscreen play an important role in warding off the signs of aging, according to recent Mintel research.