June 20, 2014

Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.

June 12, 2014

Old Orchard Brands announced the launch of two new naturally sweetened lemonades that evoke the quality of a lemonade stand, according to the company.

June 11, 2014

Bolthouse Farms announced that it will be releasing a new summer-only refreshment that puts a twist on a classic beverage.

May 30, 2014

Jones Soda Co. announced an expansion to its line of natural sodas into the Pacific Northwest, Texas and Canada.

March 18, 2014

Sparkling Ice, a line of sparkling spring water from the TalkingRain portfolio of beverages, announced the additions of Peach and Mango lemonades to the Sparkling Ice Lemonade line.

February 27, 2014

In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April.

January 6, 2014

Minute Maid Juices to Go will welcome two new flavors to its product line.

October 10, 2013

Higher-end products are where the beer category is headed.

The specialty segment, which includes such super-premium brands as Blue Moon, Shock Top and Land Shark, has been strong with volume sales ahead 13% and dollar sales up 15% for the 52 week period ended June 30.

September 4, 2013

Jones Soda Co.'s series of Halloween-inspired soda flavors is returning to Target stores around the country.

September 4, 2013

Pharmavite announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.

June 19, 2013

Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

May 20, 2013

Ocean Spray announced a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

May 6, 2013

Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its brand with a new zero calorie lemonade product line: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.

April 22, 2013

Peeps candy, a Just Born brand, will roll out two new summertime flavors to retailers nationwide, the company announced today. Just Born also announced Mike and Ike Lemonade Blends will return for its fourth consecutive summer.

April 18, 2013

Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.

March 29, 2013

Vitamin Squeeze announced the release of a full line of powdered water enhancers available in supermarkets nationwide.

March 12, 2013

Pinnacle Foods' Duncan Hines has added 15 new springtime recipes for adults and kids, the company said.

January 29, 2013

Starting this week, four all-new reduced-calorie juice drinks from Minute Maid will hit store shelves.

January 25, 2013

Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

October 9, 2012

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

August 10, 2012

Fuze has launched a new collection of teas and juice drinks.

June 18, 2012

Minute Maid has launched two new juice drink flavors.

May 16, 2012

Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.

May 10, 2012

Campbell's is making its V8 V-Fusion line bubbly.