August 20, 2014

Despite a growing number of consumers identifying themselves as healthy snackers, sales of more traditional snack foods — potato chips, corn chips and cheesy snacks — continue to flourish.

April 25, 2014

Lay's potato chips, a brand from PepsiCo's Frito-Lay division, earlier this week announced that its Lay's Air Pops crisps would be entering more markets across the United States. In celebration of the expanded distribution, the company is introducing a new variety to the Air Pops lineup.

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

March 26, 2014

Lay's Kettle Cooked, a brand from PepsiCo's Frito-Lay division, introduced new Lay's Kettle Cooked Lattice Cut potato chips. The new snack is currently available nationwide in two varieties: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt.

March 11, 2014

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor.

November 1, 2013

Lay's will roll out Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

April 16, 2013

Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay's Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

February 22, 2013

Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

November 15, 2012

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

October 16, 2012

Kettle Brand has added toasted snacks to its portfolio of all-natural snacks. New Kettle Brand Bakes are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips.

July 20, 2012

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 5, 2012

Lay's is expanding its Kettle Cooked line with two new flavors.

May 18, 2012

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

April 19, 2012

A new potato chip flavor celebrating a popular sandwich has hit store shelves.

November 7, 2011

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

June 13, 2011

Natural and organic foods and beverages are expected to realize dramatic growth in 2011 and beyond, following strong U.S. retail sales over the past five years.

March 15, 2011

Consumers looking for a quick way to create great-tasting meals and snacks now have new options.

February 25, 2011

After complaints about Frito-Lay's noisy biodegradable bags for its SunChips brand were made loud and clear by consumers, the bags now deliver the same eco-friendly message on a quieter scale.

January 5, 2011

DALLAS — Reducing sodium is at the top of consumer request lists when it comes to what they want in snacks, according to Frito-Lay. SymphonyIRI data showed that 52% of consumers in 2009 identified low sodium as an important snack attribute — up from 43% in 2007.


Manufacturers are giving consumers what they want. Frito-Lay, for example, continues to expand its lightly salted chip varieties, which offer 50% less sodium per ounce per serving.

December 28, 2010

Frito-Lay will reformulate half of its snack products to be completely natural by the end of 2011. The products will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG.

November 14, 2010

Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of...

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

June 28, 2010

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...

June 17, 2010

Kettle brand potato chips is kicking off a campaign catered to chip lovers that crunch...