Content about Laura Mahecha

February 25, 2013
Natural products to bloom in sales

Homeopathy is hopping. Sales of many of the homeopathy brands represent some of the fastest-growing products across the OTC landscape these days, as evidenced by the number of brands escalating on the top 10 lists across several categories.

July 24, 2012
Kline: Recalls, economy and FSA prescription requirement driving store-brand OTC growth

Significant product recalls and the ongoing recession have driven consumer behavior change in the OTC aisle, according to a new report published Tuesday by Kline.

November 17, 2011
Kline: Consumers gravitating toward 'natural' OTCs

Consumers are gravitating toward "natural" over-the-counter remedies, according to a new Kline report, "Natural OTCs 2011: Impact of Non-Drug Products on the U.S. OTC Market," released Wednesday.

July 13, 2011
Report: OTC recalls mean new opportunities for smaller market players

Product recalls over the past two years have eroded consumer trust in over-the-counter drugs; however, those same recalls represent opportunity for smaller market players to gain exposure and build brand awareness, wrote Laura Mahecha, industry manager for health care at research firm Kline, in an online report issued Wednesday.

February 18, 2011
Allegra joins allergy aisle

PARIS — Allegra is less than a week away from reaching shelves on March 4, and with the latest allergy switch will come a significant number of Rx allergy sufferers this summer.


February 18, 2011
J&J OTC products remain MIA until Q4

NEW BRUNSWICK, N.J. — McNeil Consumer’s absence from cough-cold and analgesic aisles, including several pediatric formulations, will extend into the fourth quarter, Johnson and Johnson executives told analysts in January. 


© 2013 Drug Store News. All Rights Reserved.