March 27, 2014

Sun Products Corp. announced the introduction of new all free clear Fabric Softener and Dryer Sheets, which will complement the company's all free clear detergent.

January 28, 2014

Sun Products, a provider of household care products, has announced new additions to the Snuggle laundry brand, which includes Snuggle Scent Boosters, All Free Clear liquid fabric softener and dryer sheets, and All Mighty Pacs OXI.

April 10, 2013

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 21, 2013

Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

March 18, 2013

Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

February 27, 2013

Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

February 26, 2013

Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

November 5, 2012

Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, 
flexible neck. 


August 16, 2012

Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

July 16, 2012

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz.

July 16, 2012

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


May 30, 2012

A new line of cleaning products named after a Discovery Channel show has hit the market.

March 26, 2012

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

February 24, 2012

Laundry detergent brand Dropps is expanding to include fabric softener.

December 13, 2011

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

December 5, 2011

Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices.

November 2, 2011

Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox's panel of cleaning and laundry experts.

September 12, 2011

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

July 20, 2011

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

July 20, 2011

Simple Solution has expanded its stain and odor remover lineup with two new scents.

June 16, 2011

Rockin' Green has revamped its laundry detergent products inside and out.

June 16, 2011

Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

June 10, 2011

Consumer demand has prompted Henkel to double production for one of its Purex products.

May 23, 2011

Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.