May 29, 2013

Arm & Hammer announced a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

July 16, 2012

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz.

July 16, 2012

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


July 2, 2012

Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

March 26, 2012

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

March 15, 2012

Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

February 24, 2012

Laundry detergent brand Dropps is expanding to include fabric softener.

September 12, 2011

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

July 20, 2011

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

June 16, 2011

Rockin' Green has revamped its laundry detergent products inside and out.

June 16, 2011

Laundry detergent brand Woolite is highlighting the horror of dirty clothes in its latest campaign.

May 23, 2011

Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


April 19, 2011

Dropps is looking to offer consumers a 100% zero waste liquid laundry detergent choice.

March 24, 2011

Arm & Hammer's gel laundry detergent is celebrating its first birthday and has invited parents to share messy first birthday moments for a chance to win a dream birthday party for their child.

March 22, 2011

A clean-rinsing laundry detergent is launching a 52-week campaign in which opt-in fans and customers will receive a free, eco-friendly cleaning tip each week.

March 14, 2011

Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

February 28, 2011

Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

January 25, 2011

Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

September 6, 2010

Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that...

June 8, 2010

The Marketing to Moms Coalition awarded a laundry detergent brand for honoring, empowering and respecting...

June 6, 2010

Detergents are increasingly going green. More liquid dish and laundry detergents are making their way...

March 17, 2010

Arm & Hammer is introducing a new gel laundry detergent that promises to fight the...

August 2, 2009

Consumer Reports this month named four low-phosphate dishwasher detergents as "recommended products" in its latest...